Identity

Grayera

Brand & Web

2026

Grayera is the artist identity of a musician and producer working within the TeamSESH world. The brand was developed to give his music a visual home that feels as distinct as the work itself: restrained, atmospheric, slightly strange, and intentionally outside the conventions of a typical artist website. I developed the visual identity and digital experience around a minimal editorial system that lets the music and artwork carry the personality. The website brings together releases, an interactive discography, streaming, downloadable guitar tabs, and artist information within one cohesive platform. Neutral typography and generous space create structure while the constantly changing album artwork keeps the experience raw, personal, and unmistakably Grayera.

Brand identity, creative direction, web design + development, digital experience, and visual system by Erica Schlumper.

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