We've always believed that the same principles that make type readable make rooms livable. Hierarchy, rhythm, white space, weight — these aren't metaphors. They're the same problem solved in different dimensions.
Hierarchy
In typography, hierarchy tells you where to look first. The largest, darkest, most prominent element gets your attention first, then your eye travels down through the system. Rooms work exactly the same way. Every room needs a hero — an architectural feature, a piece of furniture, an object — that draws the eye first. Without it, the eye wanders and the room feels restless.
White space
Typographers know that text set too tightly is hard to read regardless of how beautiful the letterforms are. The space between things is as important as the things themselves. In rooms, this translates directly: furniture that's too dense, shelves that are too full, walls that are too decorated — these are readability problems disguised as taste problems.
